On Sunday, Hillary Rodham Clinton announced she would definitely like to be the next President of the United States of America. Before that announcement HillaryClinton.com looked like this: a holding page linking to the website of her official office.
Blue, a notoriously popular colour in web design, seems deployed here according to colour theory:always reassuringly safe, friendly and almost frivolous when light, while the darker blue brings a more serious tone. The background gradient gives an abstract sense of a horizon; the ground and the sky; don’t stop thinking about tomorrow. We’re meant to be reassured. The contrasting darker blue used for the ‘Hillary’ headline – really a logo – fits it quite well: we’re on first name terms with Mrs Clinton, but we’re still encouraged to take her name seriously as a strong and powerful proposition. The colour contrast emphasises the seriousness of ‘Hillary’ as a concept. We’re meant to be impressed.
The gradient is deployed as a background image rather than modern css: old-fashioned but fine for a lightweight single page site. There’s a technical fail, however, whereby the bottom curve of the ‘y’ descender in the logo (also deployed as an image) has been truncated by over-zealous cropping. This could have been avoided with modern web typography – or a steadier hand.
As noted by Claire Brotherton in her round up of Day 2, Sunday morning seemed sparsely attended, the announcement that the previous night’s social was a record bar taking for a UK Wordcamp presumably no coincidence.
Despite a brisk and enjoyable late-night walk home, I confess I was one of those lunching out the morning, so I missed Petra Foster on how to Be a Brand, Not a Commodity (although I’d caught this presentation at the previous month’s WP Brum meetup) and Pauline Roche and Ted Ryan on WordPress for Small and Not For Profit Enterprises.
WordCamp Birmingham (UK) 2015 happened last weekend, and seems to have been a great success for all concerned, putting the Birmingham WordPress community in, if you’ll excuse the pun, bullish mood. I certainly enjoyed myself. The event reignited my passion for WordPress and web-work in general, answering a few questions, confirming a few biases and giving me new energy and contacts. For anyone involved in WordPress, whether as a developer, designer, site manager or content creator, I would heartily recommend getting along to your nearest WordCamp. They tend to cater for all tastes and areas of this kind of work, and, as with most conferences and meet-ups, the most interesting conversations occur at the margins outside the programmed content.
But that’s another story. I thought here I’d gather all of the most relevant online stuff I can find from the event: slides of the talks, comments from myself on those talks I attended, comments and a sense of the buzz from others, as well as some of the photos available online. This will be a multi-part post, and in this one I’ll focus on day one. Continue reading WordCamp Brum Roundup – Saturday→
Another great article from A List Apart, this time on re-purposing old content. I found especially interesting the insight that the web has not yet adapted to slowing down, and ease of access leads to a lack of context for old content.