Tag Archives: typeography

Hillary Clinton’s old website

On Sunday, Hillary Rodham Clinton announced she would definitely like to be the next President of the United States of America. Before that announcement HillaryClinton.com looked like this: a holding page linking to the website of her official office.

HillaryClinton.com on 27th March 2015, retrieved from archive.org
HillaryClinton.com on 27th March 2015, retrieved from archive.org

Blue, a notoriously popular colour in web design, seems deployed here according to colour theory:always reassuringly safe, friendly and almost frivolous when light, while the darker blue brings a more serious tone. The background gradient gives an abstract sense of a horizon; the ground and the sky; don’t stop thinking about tomorrow. We’re meant to be reassured. The contrasting darker blue used for the ‘Hillary’ headline – really a logo – fits it quite well: we’re on first name terms with Mrs Clinton, but we’re still encouraged to take her name seriously as a strong and powerful proposition. The colour contrast emphasises the seriousness of ‘Hillary’ as a concept. We’re meant to be impressed.
The gradient is deployed as a background image rather than modern css: old-fashioned but fine for a lightweight single page site. There’s a technical fail, however, whereby the bottom curve of the ‘y’ descender in the logo (also deployed as an image) has been truncated by over-zealous cropping. This could have been avoided with modern web typography – or a steadier hand.

But never mind because the typography itself is interesting. Continue reading Hillary Clinton’s old website